Today, over 41 million adult consumers are attracted to products and services focused on health and the environment, putting over $209 billion dollars into the U.S. economy each year. This market is expected to grow exponentially as more Americans identify with the goal of oil independence and seek ways to promote a balanced ecology. EarthPeople can position your company to profit in this rapidly changing marketplace by helping you implement the principles of sustainability.
Our Green Marketing Primer is a customized, industry-specific presentation that will address the advantages that a green marketing strategy can offer your company.
Topics covered may include:
• An overview of the competitive landscape of your field
• A comparison of green product labels (if applicable)
• How to avoid making false claims
• Best practices in green marketing
• Suggestions for marketing initiatives and/or product development for your industry
By the end of the session, participants will know what is on the horizon regarding sustainability for your industry. We will leave you with a working outline of a green marketing strategy that could position your company for considerable growth in the 21st century marketplace.